LOCAL LOVE

If you live in Holyoke, this is for you!

The Local Love Pass is an invitation to be part of something joyful, creative, and close to home. While we are honored to welcome audiences from across New England, De La Luz is Holyoke Proud. Our city’s spirit—our diversity, our artistry, and our deep sense of community—inspires everything we do.

The Local Love Pass is our way of saying thank you to our neighbors, and an open door to experience the world of music, art, and culture that gathers on our stage. De la Luz isn’t just in Holyoke—it’s from Holyoke and for Holyoke.

Here's how it works:

• Sign up below with your name, email, and Holyoke address.
• You’ll receive a personalized code via email.
• Use your code when reserving seats online — for any and all eligible events through March of 2026.

Please Note:
The Local Love Pass applies only to shows presented by De la Luz, which is almost everything on the calendar. A small number of events in our venue are independently run and not part of this program.

🤝 We value your privacy.
Your information will never be shared or sold. And we promise not to spam you — we’ll just send the details you need to claim your tickets and stay in the loop.

🎟️ Ready to reserve your spot?