Four young people on stage under the lighting truss, grinning, one throwing a rock-and-roll signDe la Luz

De la LuzUpdated September 2026

Technical Arts Institute

We are a live lab where young people are trained and employed to create exceptional performing arts experiences.

01Our Mission

Located in the heart of Holyoke, Massachusetts, our 40,000 square-foot arts complex is both classroom and workplace. Young people from diverse backgrounds work alongside industry professionals, gaining real-world experience in entertainment production, stagecraft, video production, and culinary arts.

When you come to an event at De la Luz, you're supporting economic opportunity and helping build professional networks for the next generation of creative leaders.

02We use creative industries to build opportunity

Through intensive mentorship and real-world projects, young people develop both technical skills and business acumen. Our approach combines:

  • Professional Mentorship
  • Technical Skills Training
  • Career Pathways in Creative Industries
  • Guidance in Business and Entrepreneurship
  • Industry Certifications
  • College and Career Planning
  • Paid Work Experience

03The De la Luz Experience

Young people progress from introductory workshops to paid positions, building impressive resumes through hands-on work. Whether taking tickets, running lights, or preparing food in our café, they're gaining confidence and skills with each interaction.

Our four specialized tracks create multiple pathways to success:

  • Entertainment & Event Production
  • Stagecraft (Sound Engineering & Lighting)
  • Culinary & Café Management
  • Video Production

04Join Us

For Youth: Ready to explore creative careers while earning money and building your future? Apply Now.

For Employers: Become a partner and help shape the next generation of creative professionals while addressing workforce needs. Partner With Us.

For Community Members: Attend our events, enjoy our café, and know that your support creates opportunities for local youth. See Upcoming Events.

05What's in a name?

De la Luz means “of the light” in Spanish.

Our name has a lot of meaning for us. And it’s fun to say: Day-La-Loose.

De la Luz sits at the entrance to Holyoke’s Puerto Rican Cultural District, in a city shaped by generations of people who have made things here—paper and textiles, music and art, businesses, movements, and community.

For us, De la Luz speaks to creativity, possibility, and the idea of bringing things into the light: new voices, new work, new skills, new relationships, and new ways of imagining what comes next.