Privacy Policy

Updated September 24, 2026

De la Luz is a live-music venue at 114 Race Street, Holyoke, Massachusetts, operated by LightWorks Collective Inc. Contact: hola@delaluz.org.

When you buy a ticket: your name, email address, and, if you choose, your mobile number; your ZIP code and country (from your card's billing details, or, for a free reservation, only if you give it); the show, tickets and amount of your order; and a record of any consent you give us. Payment is handled by Stripe in a secure form on our page; we never see or store your card number. From a payment we keep only the billing ZIP code and country, to know where our audience comes from. When you visit the site: standard server logs (IP address, browser, pages requested) kept for security and capacity, not for advertising.

To deliver your ticket and let you in at the door; to tell you about the show you bought a ticket for (time or room changes, cancellations and refunds); to answer your questions; and, only if you separately opt in, to tell you about future shows. We record when you open or click our emails, to send them at better times.

If you enter your mobile number at checkout, we send transactional texts about your order as described in our text message terms. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the categories above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. If you opt into De la Luz Insiders (marketing texts), we record that consent the same way and use your number only to send those messages.

Service providers that act on our instructions to run the venue: Stripe (payment), our email delivery provider (tickets and receipts), our text-message delivery provider (Twilio), and our ticketing platform (Odeum). Each receives only what it needs to do that job. We do not sell personal information, and we do not share it with anyone for their own marketing.

Every consent you give us (to text you about your order, or to hear about future shows) is recorded with what you agreed to and when. You can withdraw it at any time: reply STOP to a text, use the link at the bottom of any email, or write to us.

Order records for as long as the law and our accounting require. Contact details until you ask us to delete them or after a long period without any order, whichever comes first. Consent records for as long as we need to show what you agreed to.

Write to hola@delaluz.org to see, correct or delete the personal information we hold about you. We will answer within thirty days. Deleting an order's contact details does not undo a purchase or a refund already made.

Our services are for adults buying tickets. We do not knowingly collect personal information from anyone under thirteen.

Data is stored with providers that encrypt it in transit and at rest, and access is limited to staff who need it to run the venue.

We may update this policy; the effective date at the top will change when we do.